SIEG
adaptation & production
Natural Light adaptation and layout
I was In charge of rolling out the
New Natural Light design. I rolled it out to 6 different packs: 3 cans, 1 bottle. The main job was too make sure that the new look was consistent across all the different sizes. I connected with the client and printer to make sure the job was printed correctly. We created a design intent info sheet for the printers to work off of. After the roll out was completed, I then created a new look for the Natty Ice and rolled that design out.
Deliverables: Design, Illustrations
& Production.
Programs: Photoshop and Illustrator
Olay & Always adaptation and layout
I was the Design Adaptation Director for Western Europe Olay
& Always. Job duties included:
• oversee and ensure efficient adaptation and error-free implementation.
• manage client and vendor questions to ensure a smooth
and successful project.
• attend print runs in Europe
to provided brand direction
and consultancy to the client
and printers.
• support the design team and deliver creative solutions when needed and oversee the roll out of final design to all SKU’s.
Deliverables: Illustrations, Adaptation, & Production.
Programs: Photoshop and Illustrator
Other adaptation and layout
These are more adaption and layout files that I have done for
PG and other clients.
Deliverables: Illustrations, Adaptation, & Production.
Programs: Photoshop and Illustrator